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Packed full of creative insight, inspiration, opinion and guidance, the Creative62 Journal is the place to be if you're looking to hitch your brand up a notch.

  • Grab a cuppa
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  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks

Choose from a selection of thought-provoking articles written by our team of skilled graphic designers, digital marketers and web designers on all things brand, design, digital and messaging.

0 Comments4 Minutes

What a Strategic Brand Refresh Looks Like

When organisations talk about “refreshing the brand”, the conversation often jumps straight to visuals: a new logo, new colours, a new website.

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Creative62 Co-Founder Mark Robinson Appointed Entrepreneur in Residence at University of Leicester

University of Leicester has appointed Creative62 co-founder Mark Robinson as an Entrepreneur in Residence, strengthening the connection between…

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Blue illustration of a computer screen showing digital marketing elements including ads, search, analytics, media and engagement icons.

0 Comments3 Minutes

The Synergy Between Paid and Organic Content

A practical guide for marketing leaders Paid and organic content are often treated as separate tactics, owned by different teams, measured in…

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Gemma from Creative62 working at her MacBook while taking notes in a notebook.

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Storytelling Techniques Brands Can Use to Stand Out

In a crowded digital landscape, facts and features aren’t enough to capture attention. What truly makes people connect with a brand is storytelling.

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Man using laptop and phone to interact with chatbots for customer support and digital communication.

0 Comments3 Minutes

Chatbots, Voice Search & the Future of Digital Interactions

The way people interact with technology is evolving rapidly. We’re moving away from traditional clicks and taps, and toward conversational, hands-free, and intelligent experiences. Chatbots and voice search are at the forefront of this shift and they’re reshaping how…

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Illustration of a team working together to climb blocks, representing collaboration and growth.

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How to Maintain Brand Consistency as Your Team Scales

Growing your team is exciting, it means your brand is thriving. But growth comes with a challenge: how do you ensure that your brand stays consistent when more people are creating content, talking to clients, and representing your company?

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AI & Branding: Hype, Help, or Headache?

AI is everywhere! From chatbots to content generators but what does it really mean for branding? Is it a revolutionary tool or just another tech fad?

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Man looking at his phone screen while interacting with an AI chatbot

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Is Google Search and SEO Still Relevant in the Age of Social Media and Chatbots?

With TikTok trends, Instagram reels, and AI chatbots answering questions instantly, you might wonder: Is Google Search and SEO still worth the investment?

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The Long Game of Social Branding: Why It’s Not Just a Campaign

Brands often approach social media like it’s a quick-win marketing channel. But the strongest brands don’t just post, they build.

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Sticky notes on a wall with the top note labeled “Brand”

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Brand Therapy: What Would Your Brand Say in a Therapy Session?

Imagine this: Your brand walks into a therapist’s office. It slumps onto the couch, sighs, and says…

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Man sitting at a laptop holding a phone, with social media icons visually emerging from the phone screen.

0 Comments4 Minutes

The Role of Social Media in Building Your Brand’s Identity

Think of social media as your brand’s stage—where the spotlight is always on, and every post is a chance to perform. It’s where your brand can show off its personality, tell its story, and build lasting connections with the audience.

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