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Packed full of creative insight, inspiration, opinion and guidance, the Creative62 Journal is the place to be if you're looking to hitch your brand up a notch.

  • Grab a cuppa
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  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks

Choose from a selection of thought-provoking articles written by our team of skilled graphic designers, digital marketers and web designers on all things brand, design, digital and messaging.

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0 Comments4 Minutes

Not Everything Needs To Go Viral

Spend five minutes on LinkedIn and you'll probably see someone celebrating a post that generated 500,000 views. Open TikTok and you'll find people…

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Professional taking notes during a marketing strategy and business planning session using a tablet and notebook.

0 Comments5 Minutes

Why Good Websites Start With Copy, Not Design

One of the first questions people ask when starting a new website project is: "What do we want it to look like?" It's understandable. Websites are…

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Web developer working on website development and coding at a desktop computer in a modern office.

0 Comments5 Minutes

The Most Important Page On Your Website Probably Isn’t The Homepage

When businesses think about their website, the homepage tends to get all the attention. It's usually the page that gets discussed the most, reviewed…

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Creative62 designer working at a desk in the studio workspace.

0 Comments4 Minutes

What a Strategic Brand Refresh Looks Like

When organisations talk about “refreshing the brand”, the conversation often jumps straight to visuals: a new logo, new colours, a new website.

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Professional headshot of the Creative62 Managing Director in a thoughtful thinking pose.

0 Comments3 Minutes

Creative62 Co-Founder Mark Robinson Appointed Entrepreneur in Residence at University of Leicester

University of Leicester has appointed Creative62 co-founder Mark Robinson as an Entrepreneur in Residence, strengthening the connection between ambitious students and the realities of modern brand-building.

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0 Comments3 Minutes

The Synergy Between Paid and Organic Content

A practical guide for marketing leaders Paid and organic content are often treated as separate tactics, owned by different teams, measured in different ways, and planned in different documents.

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Creative62 Team Collaborating in the Office

0 Comments4 Minutes

How to Diagnose What Your Brand Really Needs

(Before You Invest in Design, Campaigns or a Rebrand) When brand performance dips, the instinct is often to act quickly.

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Adam, a designer, drawing on his iPad in front of his Mac compute

0 Comments2 Minutes

How to Get the Best Out of an Agency

Most agency relationships don’t fail because of talent or effort. They fail because expectations, roles, and decisions aren’t clear early on.

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Creative62 team working in the office

0 Comments3 Minutes

5 Questions You Should Answer Before Starting Any Creative Project

Most creative projects don’t fail because of poor execution. They fail because the right questions were never answered at the start.

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0 Comments2 Minutes

Creative62 Is Now FSQS Registered: A New Era of Trust for Financial Sector Clients

We’re proud to announce that Creative62 is now officially registered on the Financial Supplier Qualification System (FSQS), the UK financial industry’s gold-standard accreditation for supplier assurance.

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Person reviewing design plans and notes while developing a creative strategy

0 Comments1 Minutes

Why Strategy Comes Before Design

We love design. It’s what we do at Creative62. But we always lead with Strategy, otherwise things can look great but miss the mark. Strategy thinking, married with excellence in creative execution, is something we do really well.

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