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Packed full of creative insight, inspiration, opinion and guidance, the Creative62 Journal is the place to be if you're looking to hitch your brand up a notch.

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  • Grab a cuppa
  • Expert guidance
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  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks
  • Grab a cuppa
  • Expert guidance
  • Have a read
  • Tips & tricks

Choose from a selection of thought-provoking articles written by our team of skilled graphic designers, digital marketers and web designers on all things brand, design, digital and messaging.

Adam, a designer, drawing on his iPad in front of his Mac compute

0 Comments2 Minutes

Why Consistent Branding Matters More Than Ever

Customers interact with businesses across multiple platforms every day, from websites and social media to emails and advertisements. That’s why…

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Screen mockup displaying a website UX design interface.

0 Comments6 Minutes

How Long Should a Business Website Last Before a Redesign?

Your website is often the first impression people get of your business. But unlike a physical shopfront, websites age quickly.

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AI-generated graphic designed for a blog banner.

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AI in Creative: The Good, The Bad & The Ugly

The rise of AI isn’t the problem. Misunderstanding it is.

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Illustration of a team working together to climb blocks, representing collaboration and growth.

0 Comments3 Minutes

How to Maintain Brand Consistency as Your Team Scales

Growing your team is exciting, it means your brand is thriving. But growth comes with a challenge: how do you ensure that your brand stays consistent when more people are creating content, talking to clients, and representing your company?

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Four stacked blocks forming a square with a lightbulb illustration and “AI” in the center

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AI & Branding: Hype, Help, or Headache?

AI is everywhere! From chatbots to content generators but what does it really mean for branding? Is it a revolutionary tool or just another tech fad?

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Man looking at his phone screen while interacting with an AI chatbot

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Is Google Search and SEO Still Relevant in the Age of Social Media and Chatbots?

With TikTok trends, Instagram reels, and AI chatbots answering questions instantly, you might wonder: Is Google Search and SEO still worth the investment?

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Person typing on a laptop while managing social media content

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The Long Game of Social Branding: Why It’s Not Just a Campaign

Brands often approach social media like it’s a quick-win marketing channel. But the strongest brands don’t just post, they build.

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Sticky notes on a wall with the top note labeled “Brand”

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Brand Therapy: What Would Your Brand Say in a Therapy Session?

Imagine this: Your brand walks into a therapist’s office. It slumps onto the couch, sighs, and says…

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Man sitting at a laptop holding a phone, with social media icons visually emerging from the phone screen.

0 Comments4 Minutes

The Role of Social Media in Building Your Brand’s Identity

Think of social media as your brand’s stage—where the spotlight is always on, and every post is a chance to perform. It’s where your brand can show off its personality, tell its story, and build lasting connections with the audience.

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Graphic showing a UX designer’s sketches and wireframes illustrating application development and prototype planning.

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Why User Experience (UX) is Crucial for Your Website’s Success

The success of your website hinges not just on its design, but on how well users can navigate and interact with it. That’s where User Experience (UX) comes in. As a creative design agency, we know that an effective UX can make or break a website.

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Storytelling image illustrating communication and idea sharing, formatted in a unique aspect ratio.

0 Comments3 Minutes

The Power of Storytelling in Marketing: Engaging Your Audience

Once upon a time, in a world overflowing with noise and distractions, there was a small design agency trying to make its mark. The team had amazing skills—creating beautiful logos, crafting stunning websites, and developing eye-catching branding—but they were…

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