What Platform Should You Be Posting On For Your Business?
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Picture this: You’ve got a great product or service, and you’re ready to share it with the world. But as you scroll through the ever-growing list of social media platforms—Facebook, TikTok, Instagram, LinkedIn, Pinterest, and more—you feel stuck. Which one will get you in front of the right people? Where will your message resonate?
Choosing the right platform can feel like trying to pick the perfect seat at a packed concert. Too far back, and you miss the action. Too far front, and you’re overwhelmed. But get it just right, and suddenly, you’re in the middle of a life-changing experience.
Why Picking the Right Platform Matters
You’ve poured your energy into creating incredible content—videos, photos, blogs—but it’s landing in the wrong place. It’s like selling surfboards in the middle of the desert. You might get a few curious glances, but you won’t find the loyal customers you need.
Choosing the right platform is about finding your people. Where are they scrolling, shopping, and engaging? Answer that question, and you’ll go from struggling to connect to becoming a natural part of their daily digital lives.
The Big Platforms and Their Perfect Match
Let’s break it down like this: each platform is a different stage, with its own audience and vibe. The trick is figuring out which stage fits your business best.
1. Facebook: The Community Hub
Think of Facebook as the friendly neighbourhood café where everyone knows your name.
Who’s There: Adults 30–50+, catching up on family updates, local events, and hobbies.
Why It Works: It’s massive (with 2.9 billion users) and ideal for connecting with established communities, running ads, and keeping loyal customers in the loop.
2. Instagram: The Trendy Gallery
Instagram is like a high-energy art show—polished, creative, and full of ideas.
Who’s There: Millennials and Gen Z (18–35), scrolling for fashion inspo, foodie shots, and travel goals.
Why It Works: Instagram thrives on visuals, and tools like Reels can push your brand to new audiences. It’s a goldmine for ecommerce and lifestyle brands.
3. TikTok: The Spotlight Stage
TikTok is where creativity runs wild—it’s the stage for authentic, unfiltered, and entertaining content.
Who’s There: Gen Z and younger Millennials (16–34), ready to be wowed by creativity and trends.
Why It Works: TikTok’s algorithm is like a spotlight that never quits, helping small brands go viral overnight. UK businesses have even reported 50% higher engagement rates on TikTok compared to other platforms.
4. LinkedIn: The Networking Conference
LinkedIn is where people exchange handshakes, share industry insights, and close deals.
Who’s There: Professionals aged 25–50+, looking for expertise and connections.
Why It Works: It’s the perfect platform for thought leadership and generating B2B leads. Whether you’re sharing a win, a new hire, or an industry trend, LinkedIn puts you in front of decision-makers.
5. Pinterest: The Idea Board
Pinterest is like walking into a boutique full of ideas and inspiration.
Who’s There: Women (25–45) planning their next home makeover, meal, or wedding.
Why It Works: It’s a discovery-driven platform. Beautiful visuals and helpful tips can lead to massive website traffic, especially for ecommerce brands.
6. YouTube: The Big Screen
YouTube is the stage where storytelling shines. Think of it as your chance to host a mini-movie premiere.
Who’s There: Everyone, across all ages and interests.
Why It Works: With YouTube, you’re not just posting content—you’re creating a library. Tutorials, reviews, and behind-the-scenes videos can stay relevant for years.
How to Choose the Right Stage for Your Story
The best part? You don’t have to perform on every stage at once. Start with the one that fits your story and audience, then grow from there.
- Find Your Audience
Where are your dream customers hanging out? Gen Z loves TikTok; professionals swear by LinkedIn. Go where they’re already spending time. - Play to Your Strengths
If you’re great at making quick, punchy videos, TikTok or Instagram Reels might be your calling. If writing insightful posts is your thing, LinkedIn is your stage. - Focus on Your Goals
For brand awareness, TikTok and Instagram are unbeatable.
If you’re after high-quality leads, LinkedIn is the way to go.
Selling products? Pinterest, Instagram, and TikTok Shop are perfect for driving sales. - Experiment and Adapt
When TikTok first launched, it was seen as a niche app for teens. Today, influencers and brands are building entire businesses there. Testing new platforms can set you ahead of the curve.
Need Help Telling Your Story?
Not sure where to start? Whether you need help picking the right platform, creating show-stopping content, or building a strategy, we’ve got your back. Contact us today, and let’s make your business the star of the social media stage!
How to Create Social Media Videos That Get Noticed
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In our rapidly evolving digital age, social media is a visual battlefield. If you want to capture your audience’s attention, video content is the weapon you need. Videos have proven to be one of the most effective ways to engage viewers, boost brand awareness, and drive conversions. In fact, studies show that videos on social media generate 1200% more shares than text and images combined. But with so much content flooding social platforms, how do you ensure your videos stand out?
Let’s explore how to create social media videos that not only grab attention but keep your audience coming back for more.
Why Video Content is So Effective
Video is one of the most engaging types of content on social media. Why? Because it combines visuals, sound, and movement to create an emotional connection with your audience. Whether you’re showcasing a product, sharing behind-the-scenes moments, or telling a story, videos are memorable and powerful. They increase engagement, make your brand more relatable, and drive stronger results compared to static content like images or text.
Key Design Tips for Creating High-Impact Social Media Videos
Creating videos that truly stand out requires more than just hitting the “record” button. Here are a few essential tips to ensure your videos catch eyes and spark interest.
1. Start with a Strong Hook
The first 3–5 seconds of your video are crucial. It’s during this brief window that your audience will decide whether to keep watching or scroll past. Your video should instantly grab their attention with a strong hook. Whether it’s a bold statement, an eye-catching visual, or a quick teaser of what’s coming, make sure the first few seconds are dynamic.
Example Hook:
“Are you making these social media mistakes?”
“Watch this if you want to boost engagement instantly!”
2. Focus on Storytelling
Storytelling is the heart of any great video. Even in short-form content, make sure you have a clear narrative. Whether you’re showing a product demo, behind-the-scenes footage, or a customer testimonial, structure your video like a story. Begin with a problem, provide a solution, and end with a call to action. Keep your messaging simple and authentic.
3. Optimise for Mobile Viewing
The majority of social media users browse through mobile devices, so it’s vital to ensure your videos are mobile-friendly. Opt for a vertical or square aspect ratio, which works best on platforms like Instagram and TikTok. Also, make sure your text is large enough to be readable on small screens, and keep key visual elements in the centre to avoid cropping.
4. Use Captions and Subtitles
Did you know that most social media videos are watched on mute? That’s why adding captions or subtitles is so important. Not only does it make your content accessible to a wider audience, but it also ensures your message gets across even without sound. Be sure the text is easy to read and contrasts well with your video background.
5. Keep It Short and Sweet
Social media users have short attention spans, so don’t overstay your welcome. Keep the content concise, clear, and engaging to hold your viewer’s attention.
Ready to create videos that get noticed? Let us help you design high-impact social media videos that captivate your audience. Contact us today!
Our Social Media Predictions for 2025
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As we enter 2025, the social media landscape is evolving at an unprecedented pace. New technologies, shifting user behaviours, and innovative content formats are reshaping how brands connect with their audiences. As social media continues to play a central role in marketing, understanding the trends and predictions for the future can give you a competitive edge.
In this blog, we’ll explore our social media predictions for 2025 and how they’ll impact businesses, influencers, and users alike.
1. Video Content Will Continue to Dominate
In 2025, we think video content will remain the undisputed leader in social media marketing. Platforms like TikTok, Instagram, YouTube, and Facebook have already seen an explosion in video content consumption, and this trend is only set to grow.
Why?
- User Preferences: Video is inherently more engaging than static content. With the rise of mobile-first platforms and users’ preference for quick, snackable content, videos continue to provide a more immersive and compelling experience.
- Short-Form Video Will Rule: While long-form video content is still relevant, we think short-form videos will become even more prominent. TikTok’s rise and Instagram Reels have paved the way, and we think in 2025, we’ll see even more platforms embracing bite-sized videos.
2. Social Commerce Will Evolve into a Dominant Shopping Experience
Social commerce is already a powerful force in the digital marketplace, but we think in 2025, it will completely reshape how consumers discover and purchase products online. Platforms like Instagram, TikTok, and Facebook are evolving their shopping features, providing seamless, integrated shopping experiences within the apps themselves.
Why?
- Seamless Shopping Experience: Social media platforms are eliminating the traditional barriers between discovering products and making a purchase. By 2025, expect even more integrated tools, we are thinking augmented reality try-ons, live-streamed shopping events, and one-click purchases that create frictionless, on-the-spot buying opportunities.
- TikTok Shop & Live Content: TikTok has been a game-changer for social commerce, especially with its recent expansion of TikTok Shop and live shopping features. TikTok users can now directly purchase products featured in videos, and brands are capitalising on this by hosting live shopping events. These live events offer real-time engagement, allowing brands to showcase their products and interact with audiences while driving sales directly within the app. In 2025, we think TikTok Shop and live content will continue to push the boundaries of how social commerce operates, creating immersive and interactive shopping experiences that integrate entertainment, community, and retail in one space.
3. AR and VR Will Become Mainstream in Social Media Interactions
We think Augmented Reality and Virtual Reality will take centre stage in 2025, as they offer more immersive and interactive ways for users to engage with content. Social media platforms will integrate AR and VR technologies into their user experience, enabling businesses to offer cutting-edge ways to connect with audiences.
Why?
- Engagement: AR and VR offer a level of interactivity and immersion that traditional social media content cannot replicate. This leads to higher engagement rates and more memorable experiences.
- User Experience: As AR and VR technology becomes more accessible, brands will be able to create rich, interactive content that blends the virtual world with the real world.
4. AI-Driven Content Creation Will Be a Game Changer
Artificial Intelligence has already made its mark in social media marketing, but we think by 2025, AI-driven content creation will be a crucial part of every brand’s strategy. AI is enabling marketers to generate content more efficiently, personalise experiences at scale, and enhance creativity in ways never seen before.
Why?
- Efficiency and Personalisation at Scale: AI can automate repetitive tasks like generating captions, suggesting trending topics, and creating videos, freeing up content creators to focus on more strategic work. It also enables businesses to deliver hyper-targeted, personalised content based on user preferences and behaviours, fostering stronger connections, higher engagement, and better conversion rates.
- Mastering AI Prompts Will Become a Key Skill: We think in 2025, leveraging AI will no longer be optional; it will be essential. However, it’s not just about having access to AI tools—it’s about knowing how to use them effectively. One of the most important skills in content creation will be learning how to write effective AI prompts. AI tools, like those used for writing, image creation, and video editing, rely heavily on well-crafted instructions. Whether it’s crafting a compelling social media post, generating video scripts, or designing eye-catching visuals, how you phrase your prompts will determine the quality and relevance of the output. Those who master this skill will be at a distinct advantage.
5. The Emergence of New Social Media Platforms
While we know social media giants like Facebook, Instagram, TikTok, and Twitter will continue to dominate, we do think new platforms will inevitably emerge by 2025, offering fresh opportunities for businesses to engage with niche audiences and experiment with innovative content formats.
Why?
- User Desire for Novelty: Social media users are constantly looking for new, exciting platforms where they can express themselves in fresh ways. As the digital landscape evolves, new platforms will rise to meet the demands of shifting user preferences and behaviours.
- Increased Competition: As the established platforms get increasingly crowded, users will flock to new spaces for a more personalised, unique experience. These new platforms often offer less noise, more authentic interactions, and fewer competing brands.
- Test New Platforms Early: It’s essential to experiment with new platforms when they’re released because, frankly, no one knows what’s going to stick. A great example is TikTok, which, when first released, was seen by many as a “cringe” platform, primarily for lip-syncing and dancing videos. Early adopters who recognised the platform’s potential were able to build massive followings. Today, TikTok is one of the most influential platforms for influencers, businesses, and brands to generate income and foster communities. Those who took a chance early were rewarded as the platform evolved into a powerhouse of social commerce and viral content.
6. The Continued Growth of Influencer Marketing
Influencer marketing is already a dominant force in social media, and we think in 2025, it will become even more sophisticated. Micro-influencers and niche content creators will continue to thrive, and brands will lean into long-term partnerships rather than one-off sponsored posts.
Why?
- Trust and Authenticity: Consumers continue to trust influencers over traditional advertising, especially when those influencers are seen as authentic and relatable.
- Niche Audiences: We think micro-influencers will continue to drive higher conversion rates compared to larger, more generic influencers.
The Future of Social Media in 2025
The key to success in 2025 will be to adapt quickly, embrace new technologies, and always prioritise authentic, engaging content. By doing so, you’ll ensure your brand remains relevant and connected to your audience in the years to come.
Ready to prepare for the future? Stay ahead of the trends and let us help you navigate the evolving world of social media. Contact us today to build a winning strategy for 2025!
Why people should feature in your company’s social media content.
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If you’re trying to increase your companies reach and engagement on social media but it’s just not happening, we’ve got an idea for you to try out.
As a social media management agency in Leicester, we have run accounts for a bunch of businesses in an array of industries, and between them they all share one common theme. Whenever we publish a post for them that features a person, whether that be a photo or a video, it performs considerably better than any other type of post.
The proof is in the pudding
This is even the case with our own posts. For example, within the same week, we posted a text-based carousel and a video featuring a member of our team out and about. The post featuring the person reached 138% more impressions and 333% more accounts engaged compared to the text-based post. The proof really is in the pudding!
Emotion = Engagement
If you think about it, which of the following posts would you feel more inclined to engage with – a static post with some text on it announcing a company achievement, or a video of the team happy and celebrating their big achievement? Probably the video, right? There are so many ways this type of personal content can improve your brand appearance and performance; maybe you become a familiar face to your audience, you come across as more relatable, or people just like to hear about your opinions or experience.
It’s undoubtedly that personal element; it causes you to form an emotional connection and provokes more of a response than a text-based visual. You can help develop more of a brand personality this way too.
So don’t be shy. In the name of higher social media reach and engagement, it’s time to get in front of the camera! Need a hand? We offer content creation and social media management services to businesses across Leicester and beyond, helping you build a consistent and engaging online presence. We’d love to help, get in touch today.
What is a creative design agency?
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Every now and again, I get asked a question I’m not expecting. Often, my conversations revolve around business plans, growth, marketing activities, idea development, and doubtless the troubles of social media. Recently, someone asked me what a creative design agency actually does. This isn’t something I generally get asked, so I wanted to outline some points to help those wondering what working with a creative design agency can be like.
A creative design agency is a company that provides a wide range of services to help businesses establish and enhance their brand identity, communicate effectively with their audience, and achieve their marketing objectives. These services typically include graphic design, branding, web design, advertising, social media management, and more. Creative design agencies like Creative62 create teams of talented professionals such as graphic designers, copywriters, marketing strategists, photographers and digital experts who work collaboratively to create visually appealing and strategically sound marketing materials with your business and goals in mind.
Why working with a creative design agency is a good idea for ambitious businesses
Creative design agencies offer a wealth of experience and specialised knowledge, providing tailored solutions for businesses. Here are some key benefits:
1. Strong Brand Identity: A creative design agency helps establish a consistent and strong brand identity. They ensure all marketing materials, from logos to social media content, reflect your brand’s values and personality.
2. Efficiency: Developing high-quality marketing materials in-house can be time-consuming. Outsourcing to a creative design agency allows your business to focus on core activities while benefiting from professional design and marketing services.
3. Fresh Perspectives: Agencies bring an outsider’s perspective, offering fresh ideas and innovative solutions. This can help your business stand out in a crowded marketplace and attract your target audience’s attention.
4. Comprehensive Services: Whether you need rebranding, a new website, or a targeted advertising campaign, a creative design agency provides a one-stop shop for all your needs. This ensures consistency and quality across all marketing efforts.
5. Scalability: As your business grows, your marketing needs will evolve. Creative design agencies can scale their services to match your changing requirements, providing flexible solutions that grow with your business.
6. Return on Investment: Professional agencies like Creative62 focus on ensuring that your marketing spend results in a positive return on investment.
In conclusion, partnering with a creative design agency is a strategic move for businesses looking to grow and succeed. Agencies like Creative62 offer the expertise, innovation, and comprehensive services needed to elevate your brand, engage your audience, and achieve your marketing goals. By leveraging their skills and resources, your business can stand out in the competitive market and make a lasting impact.
Graphic design is the silent maestro of brand.
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Don’t underestimate the importance and power of graphic design in your business. Graphic design is a silent maestro, orchestrating a symphony of visual elements to create a cohesive and impactful brand identity. At its essence, graphic design is the unifying force that binds together the diverse facets of a brand, offering a visual language that resonates with audiences.
The concept of recognition
Central to the graphic design narrative is the concept of recognition. A well-crafted logo, consistently deployed across various platforms, becomes a powerful emblem consumers associate with a particular brand. This visual shorthand cultivates instant recognition, fostering a sense of familiarity and trust. Here, the artistry of graphic design goes beyond aesthetics; it becomes a strategic tool for carving a distinct niche in the market.
Clever designs evoke emotion
Graphic design, as the visual storyteller of a brand, also plays a pivotal role in conveying its personality and values. Through thoughtful choices in colour palettes, typography, and imagery, designers can evoke specific emotions, establishing a deeper connection with the target audience. It transforms a brand from a mere entity into a relatable persona, creating resonance in the minds of consumers.
Consistency is crucial
Consistency is the heartbeat of successful graphic design. A cohesive visual identity, maintained across diverse touchpoints, is not just a matter of aesthetics; it’s a deliberate strategy. Consistency instils trust in consumers, conveying a brand’s dedication to quality and excellence. In this dance of visuals and messaging, graphic design emerges as the guardian of a brand’s integrity.
Graphic design in the digital landscape
Enter the digital landscape, where graphic design seamlessly transitions into User Interface (UI) and User Experience (UX) design. In this dynamic realm, the role of graphic design extends beyond static elements to shape interactive and engaging digital experiences. As brands navigate the online landscape, the prowess of graphic design becomes instrumental in creating interfaces that are not only functional but also visually captivating.
In this symphony of visual communication, Creative62 emerges as a beacon, offering itself as a creative partner capable of navigating the intricate nuances of graphic design. As a seasoned player in the field, Creative62 possesses the expertise to transform conceptual visions into compelling visual narratives. Whether it’s crafting a unique logo, designing a user-friendly website, or curating a captivating digital presence, Creative62 stands ready to meet the diverse needs of its clients.
In conclusion, graphic design is the unsung hero of brand development, breathing life into visual identities and shaping consumer perceptions. It is the language that speaks to the hearts and minds of audiences, and with Creative62 as a trusted creative partner, brands can confidently embark on a journey of visual storytelling and brand elevation.
Web & UI design trends for 2024.
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Hello design enthusiasts…. 2024 is here and you don’t want to be stuck in the past. So, I would like to share my 5 design trend predictions for 2024. Lets jump straight into it!
Layering
This trend has been hot in the previous year and I feel its still going to be a hot trend for 2024. Its all about adding depth with layering element on top of each other. This could be text overlapping on images or even shapes overlapping over sections. I would say this trend is like a scrapbook style with elements scattered to bring the design to life.
Grids
Dark Mode
As many websites and apps switch from light-mode to dark-mode depending on the time of day; now dark mode is no longer an option – its an essential. Get comfortable with seeing dark colours across digital designs.
Gradients and Bright Colours
Step aside neutral colours! 2024 is all about boosts of colours and gradients. Think of it like playful and fun colour combinations even with the added textures. Gradients will be everywhere, from websites to mobile apps. – Take our website as an example, we have added gradients and complimented these with pops of colour… We love bright colours!
BIG Typography
Stand out from the crowd with large typography on both web and mobile. Think interesting things like offset or offscreen typography. This trend is all about experimentation and breaking the mould with playful huge fonts.
The power of consistency in branding.
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Why is consistency so crucial to brand development? From the first glimpse of a company logo to its seamless integration across all marketing activities, consistency plays a pivotal role in capturing the hearts and minds of your target audience. So, let’s explore the critical aspects that achieve branding excellence!
The Initial Logo: A Strong Foundation
Imagine driving through a busy city and catching a glimpse of a distinctive company logo on a billboard. That represents more than just a visual symbol; it’s the face of a brand. Consistency in a company logo design sets the stage for brand recognition and creates a lasting impression on an audience. Maintaining a consistency over time and materials establishes familiarity, trust, and professionalism, forming the basis for a long-term relationship with a target audience.
Visual Cohesion: The Key to Memorable Experiences
Brand Messaging: Speaking a Common Language
In addition to visual consistency, maintaining a consistent brand voice and messaging is essential. A brand’s tone, values, and personality should be consistently communicated across all touchpoints. Whether it’s a website, social media platforms, or customer service interactions, the voice and messaging should resonate with a target audience. Consistency in brand messaging builds familiarity and trust, allowing customers to feel a sense of reliability and reliability in their relationship with a brand.
Building Loyalty: Trust and Authenticity
Consistency breeds trust. When customers experience a brand that is consistent in its visual and verbal communication, they perceive it as reliable and authentic. This trust forms the foundation of loyalty, as customers feel confident in choosing a brand over others. By consistently delivering on promises, meeting customer expectations, and reinforcing a brand’s values through every interaction, it strengthens the bond with an audience and cultivates a loyal customer base.
Engaging the Target Audience: Recognition and Connection
Consistency plays a significant role in captivating a target audience’s attention and keeping it. When customers see a familiar logo, visual identity, or brand message, it triggers recognition and encourages engagement. Consistently delivering a cohesive brand experience creates a sense of belonging and familiarity that resonates with an audience. This connection facilitates better customer engagement, increased brand recall, and higher conversion rates.
In conclusion, visual consistency is the secret sauce that brings a brand to life. From the initial company logo design to its incorporation across various marketing activities, consistency builds trust, loyalty, and recognition among a target audience. Ensuring visual cohesion, consistent messaging, and a reliable brand experience establishes your brand’s authenticity, thereby forging long-lasting connections with customers. So, remember, consistency isn’t just a buzzword; it’s the driving force behind successful branding that leaves a lasting impression.
Creative62 is a creative brand agency and we have a fundamental understanding of graphic design. We understand the importance of a company logo, the advantages of a well-crafted brand identity, and the necessity of consistency across ALL brand and marketing activities.
For support on obtaining consistency within your brand activity, reach out to our team of professional graphic designers and brand experts on 0116 275 2831.
Imagining a world without graphic design.
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Imagining a world without graphic design is daunting. It’s hard to imagine a landscape stripped of logos, advertisements, and even our smartphones’ interface layout. It’s a world where communication is limited to mere words, and aesthetics are non-existent.
The Silent Language of Design
In a world without graphic design, a powerful means of communication is lost. Think about the countless signs and symbols that guide us through our daily lives: road signs, public transportation schedules, and even the labels on food products. Graphic design transforms these functional elements into an intuitive visual language that transcends linguistic barriers. A world without it would leave us disoriented, struggling to navigate and make sense of our surroundings.
The Art of Expression
Consider the absence of album covers that convey the mood of the music, movie posters that evoke anticipation, and book covers that hint at the worlds within. Graphic design is an art form that allows creators to express ideas, emotions, and narratives visually. Without this artistic outlet, the world would lose a vibrant storytelling and cultural expression medium.
Business and Identity Loss
Businesses thrive on recognition, and graphic design is the cornerstone of their identity. Imagine walking into a store and being unable to distinguish one brand from another due to the absence of logos, packaging design, and consistent visual elements. In a world without graphic design, businesses would struggle to establish a unique presence, leading to confusion and diminished customer loyalty.
Information Overload
Our digital world thrives on visual content. Imagine scrolling through a social media feed without captivating images or striking graphics – the monotony would be overwhelming. Graphic design plays a pivotal role in grabbing our attention amidst the deluge of information. Without it, our online experiences would be dull and uninspiring, making it challenging to connect with others and stay engaged.
Innovation and Progress
Think of the technology we interact with daily: smartphones, computers, and websites. These interfaces are carefully designed to be user-friendly, efficient, and visually pleasing. Graphic design guides our interactions, making technology accessible and enjoyable. This design expertise is necessary for innovation and technological progress to be stifled, limiting the potential for human advancement.
Aesthetic Void
Above all, a world without graphic design would be aesthetically barren. The beauty of a well-composed photograph, the intrigue of a thoughtfully designed poster, and the elegance of a sleek website layout – all of these moments of visual delight would cease to exist. Graphic design adds colour, vibrancy, and richness to our lives, elevating even the most mundane experiences.
Conclusion: The Unseen Foundation
Graphic design is the invisible thread that weaves through our world, enriching our experiences, guiding our choices, and shaping our perceptions. While often taken for granted, its absence unveils its crucial role in our daily lives. Imagining a world without graphic design underscores its immense impact on communication, culture, business, and our collective visual journey. It’s a reminder of the silent yet profound influence that design exerts, making us appreciate its presence all the more.
As we ponder this imaginary world, we realise that graphic design is more than just aesthetics – it’s a universal language that speaks to the essence of human connection, expression, and progress. It’s the artistry that turns the ordinary into the extraordinary.
Lift up your business with motion graphics.
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Firstly, what is motion graphics?
Basically, it’s a creative way to get information across to its viewer by manipulating graphics and typography within an animation. You would have seen hundreds of these daily without even knowing. Motion graphics will be seen in a massive range of formats, such as in film trailers, animated logos, TV adverts, transitions in apps, website interactions, video games, tutorial videos, video introductions, presentations, lyric videos, and so on… They are everywhere. Why? Because they work!
Use motion graphics to enhance your brand’s recognition.
You know when some things are just hard to explain in an email, so a phone call is your answer? Motion graphics is the phone call! Using motion graphics is your best bet if you need to break down hard-to-get-across information into a lovely little video. This makes it easier for your viewers to understand whatever you need to say and encourage your audience to interact more with your adverts and content, keeping you memorable. Especially where advertising is constantly evolving, you don’t want to be the ones who are behind on what’s new!
Apply motion graphics to your business.
Motion graphics can be so dynamic and fun which are essential to catching the audience’s attention from the get-go. But how can you apply this to your business? Depending which products or services you provide, you can incorporate motion graphics in so many ways. As important as it is to stay on top of your social media, take it that one step further by giving your business that competitive edge with motion graphics. Firstly, an ideal way to initiate your use in motion graphics, is to bring your logo to life, making it captivating, whether it be in your emails or just the start of your web page.
Social media platforms are where it’s at for anything animated, from Instagram stories to TikTok. When you’re scrolling through your phone day-to-day, you often scroll past anything static, until that one visual just pops out at you. With most advertising being motionless, animated ones are instantly going to grab their attention, which boosts audience engagement, and makes your content more shareable. Got any client testimonials you’d like to show off to the world? Are you introducing a new product? Is there an important presentation coming up? Animate them, make them memorable, and watch your results soar!
Top tips on making your content pop with motion graphics.
If you want your audience to really engage with your content, the animation needs to really be appealing to watch. To achieve this result:
- Show diversity by using motion graphics within various platforms.
- Keep motion within your animation as smooth as possible, this makes the viewer captivated, as the motion is calming and easier to follow.
- A great way to use motion graphics is to have the elements of the video, i.e. words or images appear or move along with music. The alignment of these two assets will enhance the cleanliness of the video, making the story-telling more engaging and satisfying to watch.
- Keep the style consistent alongside your branding.
Explore the possibilities of motion graphics.
Have we got you thinking about the possibilities of motion graphics? Get in touch with me to discuss how we can help you take your brand to another level with the help of motion graphics!
