When people hear the word "branding", they usually think about logos, colours and fonts. Maybe a set of brand guidelines if they're feeling particularly adventurous.

Imagine hiring a personal trainer. A few months later they proudly tell you: "We've completed 47 workouts together." Technically, that's true. But it's not really what you care about. You care about whether you're fitter, stronger, healthier. Whether you've achieved…

Every few months, marketing seems to find a new obsession. One minute it's BeReal, then it's AI, then it's short-form video. Then it's whatever somebody on LinkedIn has decided is the future of marketing this week.

When people think about rebranding, they often think about logos, new colours, a new website. And while those things are usually part of the process, they're rarely the reason a rebrand becomes necessary in the first place.

Spend five minutes on LinkedIn and you'll probably see someone celebrating a post that generated 500,000 views. Open TikTok and you'll find people explaining how they grew an account from zero to a million followers. Scroll through marketing news and you'll be told…

One of the first questions people ask when starting a new website project is: "What do we want it to look like?" It's understandable. Websites are visual things. People naturally start thinking about colours, layouts, imagery and examples they've seen elsewhere.

When businesses think about their website, the homepage tends to get all the attention. It's usually the page that gets discussed the most, reviewed the most and revised the most.

At Creative62, some projects mean more than simply delivering great design. They become partnerships that we're genuinely proud to be part of.