Customers interact with businesses across multiple platforms every day, from websites and social media to emails and advertisements. That’s why consistent branding has never been more important.

Your website is often the first impression people get of your business. But unlike a physical shopfront, websites age quickly.

The rise of AI isn’t the problem. Misunderstanding it is.

Most organisations know when their website looks outdated. Fewer know when it has stopped working strategically.

Rebrands tend to polarise opinion. For some organisations, a rebrand feels overdue. For others, it feels risky, expensive, or unnecessary.

When organisations talk about “refreshing the brand”, the conversation often jumps straight to visuals: a new logo, new colours, a new website.

University of Leicester has appointed Creative62 co-founder Mark Robinson as an Entrepreneur in Residence, strengthening the connection between ambitious students and the realities of modern brand-building.

A practical guide for marketing leaders Paid and organic content are often treated as separate tactics, owned by different teams, measured in different ways, and planned in different documents.