Recognition Express brand identity graphic showcasing logo, colors, and design elements.

Rebranding after having the same logo for 44 years.

Recognition Express is a leading provider of branded products and personalised corporate merchandise, with 45 years of experience in the industry. Having stuck with the original logo and brand identity since the company’s formation back in 1979, it was certainly time for a refresh to reflect their modern approach to business!

Our team took on the challenge, delivering a fresh, modernised logo and brand identity that encapsulates Recognition Express’ core values. The new look and feel are centred around the themes of movement and speed of delivery, which are key strengths of the business. With a dynamic, forward-thinking design, we introduced new brand colours and fonts to reflect this energy and professionalism.

The rebrand didn’t just give them a fresh face – it also led to us creating their revamped product catalogue, where we seamlessly carried their bold new identity across all touchpoints.

Recognition Express said, “We’ve got an exciting new look to take us into the next phase of our company’s development. Our longevity in the marketplace and ongoing success of our franchisees speaks for itself.”

Recognition Express branded mug featuring the company logo.
Recognition Express logo pin badge showcasing the company branding.
Recognition Express catalogues stacked with one leaning against the others, showcasing the front cover.
Mock-up of Recognition Express catalogue with multiple catalogues, showing open pages displaying products.
Recognition Express branded pen featuring the company logo.
Recognition Express logo icon featuring the company’s branding.
What Are You Waiting For? graphic in white and pink

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