Designing Merch with Character.
Gtechniq specialises in formulating advanced shampoos and high-performance ceramic coatings for cars, boats, and bikes, backed by cutting-edge science. With a diverse range of detailing products trusted by a passionate international fanbase, they’ve built an impressive reputation for quality and innovation.
Impressed by a previous illustration project created by Adam, our talented senior designer, the Gtechniq team reached out to us for support with an exciting new venture. Their goal? To develop a merchandise collection featuring two t-shirts and a hoodie that would stand out – not just as corporate branding, but as genuinely stylish pieces people would love to wear.
Taking this vision further, Gtechniq embraced the idea of introducing mascots into their brand identity. Enter Hex and Mitts: two playful, quirky characters inspired by their best-selling products. Cheery, colourful, and bold, these mascots brought personality to the designs, making them more than just apparel – they became conversation starters.
The result? A fun, vibrant merchandise collection that perfectly blends style and brand recognition.
Let’s get social.