Everyone Active’s East Region commercial team were after an innovative way to promote their offers to both members and the wider public. Looking for a fresh, accessible approach, they came to us to develop a more interactive online experience.

Working together, we created the concept of a virtual leisure centre – a dynamic online space to showcase current promotions. Initial sketches helped shape a cohesive layout, and from there, we developed a working prototype that evolved into a fully illustrated and animated 3D environment. Once approved, we built the web page and digital assets to ensure it was accessible and engaging across devices, offering a seamless user experience.

Since its launch, the virtual centre has received outstanding feedback from the Everyone Active team and the wider community. So much so that work is now underway on creating a second space for our virtual leisure centre… more on that to follow in the new year.