Active Together’s Active Champions project was designed to encourage everyone to get moving a little more, by following the Champion’s journeys. The Active Together Champions are a selection of local individuals, from all walks of life and differing backgrounds, who had committed to making the change, becoming more active and documenting their progress. It was down to us to come up with a style for the campaign that would catch the eye of the Leicestershire, Leicester and Rutland locals, and inspire them to join in. 

We produced a range of marketing materials that remained engaging and consistent across a full suite of collateral. From banners and social media assets to videos for digital screen advertising, the team came up with a simple but effective, super colourful look which sat perfectly within the Active Together brand.