Helping students 'buy in' to new course format with engaging illustrated animation.

North Warwickshire and South Leicestershire College are always full of fresh new ways of engaging their current and potential students, but their leadership and management short courses needed something extra special. With a unique course format, allowing students to pick and choose modules from different courses to create a complete shopping list of essential skills, the NWSLC Superstore was born! With a fun 1950’s animation style in mind and the plan to share the final product all over social media, we got to the drawing board!

Stage one was to perfect the illustration style, the starring student and the storyline scene by scene. Over to stage two and it’s onto the iPad. iPad technology makes for the perfect tool for drawing up textbook illustrations, so, we worked up lots of assets and got to animating. 

Packed full of engaging, and slightly cheesy, supermarket sounds and awkward store music, the animation really came to life. A captivating storyline and fun styling make for a strong message, guiding NWSLC’s students through a new “aisle” of learning!

Character sketches for NWSLC Supermarket, depicting various characters designed for the store's branding and marketing.
Illustration of a character designed for NWSLC Supermarket branding, featuring unique design and personality.
NWSLC Supermarket product displaying packaging and product details
Lady browsing NWSLC Supermarket courses, including options like project management and other professional development opportunities.
NWSLC Supermarket Poof illustration featuring a whimsical or creative design concept
NWSLC Supermarket employee wearing a construction outfit, representing the development or renovation phase of the supermarket
What Are You Waiting For? graphic in white and pink

Let’s get social.