Mangan Financial Planning came to us with a clear vision: a brand identity that truly reflected their journey, values, and future goals. Tom Mangan, the principal of the firm, had a personal touch he wanted incorporated into the logo – and we were excited to bring that to life!

With the surname Mangan, Tom had long been nicknamed “Mango.” So, when designing the new brand, we cleverly included a tree symbolising growth, with three mangoes hanging from it. These three mangoes represent not just Tom, but also his growing family, as he and his wife had just welcomed their new child at the time of the rebrand.

This identity was more than just a logo – it was a meaningful connection to Tom’s story and the future of Mangan Financial Planning. As Tom said, “Our new image has helped us develop a clear vision for the future and ensured that our brand fully supports that vision.”