British Triathlon is a federation whose members are the Home Nation’s Associations of Triathlon England, Triathlon Scotland and Welsh Triathlon. It is responsible for matters such as the Great Britain Elite, Paratriathlon and Age-Group Teams, British and International events, Anti-Doping and International Representation.

We were approached in late 2022 to work alongside their membership and brand teams to develop a brand-new digital magazine format for their members to engage with. 

Our designers got to work with designing a creative look for each membership category. Each title has its own look whilst remaining respectful of the master brand.

The first editions launched in the spring of 2024, with issue two, published a few months later, just in time for the start of the 2024 Olympic Games!