The East Midlands Chamber asked us to create a sleek introduction animation to inform people about their new Join the Dots campaign. The campaign focuses on supporting their members to learn, connect, support, grow, engage, lead change and give back.

Having been provided with an existing brand identity, we designed a look for the animation that fits in seamlessly with the existing brand framework. The animation we created successfully introduced the campaign in a style that visually depicts the EMC, alluded to member stories and ended with a strong call to action.

The concept was all based on a dot, in the brand colours, travelling across the screen and activating information as it went along the journey. The whole time, the dot is leaving a trail behind it, showing its progression and providing a visual representation of “Joining the Dots”.

Craig Brothers, Vice President of the East Midlands Chamber, said “It has been great to work with you. Adam, you grasped the concept quickly and have been proactive and reactive throughout. I will of course look for further opportunities to work with Creative62.”