Transforming kid’s merchandise with the Active Monsters.
The initial brief was simple: design a logo for some children’s merchandise. Our long-time client Everyone Active was looking to produce a range of merchandise for the young children who visit their centres, including items like t-shirts, notebooks and pencils.
Although the brief was simple, after identifying that young children were unlikely to be too excited to receive a branded piece of merchandise, we politely challenged the brief and suggested a different approach that would resonate more with their young audience. Enter the Active Monsters.
DART
Representing all of the fun activities on offer at Everyone Active, Dart’s speed, agility, fast thinking and aerodynamics help this little green monster excel when it comes to competing. Based on the shape of an arrow and having four arms, this little guy is super fast!
BOLT
Always on brand with bright red fur and an Everyone Active hat, Bolt represents the sports and athletic side of Everyone Active. Bolt’s main strength is his speed and power, which both come in abundance with those huge legs!
SPLASH
Splash represents the swim side of Everyone Active as he loves all things water-based – he’s an amazing swimmer and diver and loves sliding and splashing about. His bright purple scales and turquoise fins make gliding through the water an effortless task. Oh, and having the gills of a fish definitely helps him out underwater too!
As we initially hoped, what began as a simple logo project has evolved into something much more exciting and there’s plenty more to come. To date, we have designed themed merchandise items including pencils, a notebook, water bottle, lunch bag and three adorable plush toys.
But the takeover of the monsters hasn’t ended there! The monsters have also inspired large-scale soft play areas and swimming pool inflatables at Everyone Active centres.
The Process.
Our in-house illustrator brought the Active Monsters concept to life, creating three vibrant characters we knew kids would adore! Alongside these playful characters, we crafted a logo that was both fun and aligned with Everyone Active’s brand, complete with a pop of their signature bright red. When we pitched the idea, the Everyone Active team was thrilled! Meet the Active Monsters:
The Result.
Our initiative, creativity, and deep understanding of our client have made this campaign a massive success. This project has been great fun to work on and we can't wait to see the Active Monsters take over more Everyone Active sites!
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