If you’re trying to increase your companies reach and engagement on social media but it’s just not happening, we’ve got an idea for you to try out.
As a social media management agency in Leicester, we have run accounts for a bunch of businesses in an array of industries, and between them they all share one common theme. Whenever we publish a post for them that features a person, whether that be a photo or a video, it performs considerably better than any other type of post.
The proof is in the pudding
This is even the case with our own posts. For example, within the same week, we posted a text-based carousel and a video featuring a member of our team out and about. The post featuring the person reached 138% more impressions and 333% more accounts engaged compared to the text-based post. The proof really is in the pudding!
Emotion = Engagement
If you think about it, which of the following posts would you feel more inclined to engage with – a static post with some text on it announcing a company achievement, or a video of the team happy and celebrating their big achievement? Probably the video, right? There are so many ways this type of personal content can improve your brand appearance and performance; maybe you become a familiar face to your audience, you come across as more relatable, or people just like to hear about your opinions or experience.
It’s undoubtedly that personal element; it causes you to form an emotional connection and provokes more of a response than a text-based visual. You can help develop more of a brand personality this way too.
So don’t be shy. In the name of higher social media reach and engagement, it’s time to get in front of the camera! Need a hand? We offer content creation and social media management services to businesses across Leicester and beyond, helping you build a consistent and engaging online presence. We’d love to help, get in touch today.