Bringing Everyone Active’s TagActive to Life
Everyone Active’s TagActive play zones were already a hit with kids. Energetic, competitive, and full of movement. But while the gameplay delivered, the brand experience didn’t. The spaces felt generic and disconnected from the Everyone Active identity. Parents and kids loved the idea but weren’t forming an emotional connection to the brand behind it. The challenge was to inject personality, create a clear story, and make the experience feel as exciting as it looked.
The Goal.
Our mission was to turn TagActive into something truly ownable, a sub-brand that lived and breathed the spirit of Everyone Active. It needed to be instantly recognisable, appeal to kids and families alike, and carry the same sense of energy, confidence, and fun that the wider brand represents. The aim was to transform a successful product into a distinctive branded experience that could grow across centres nationwide.
The Process.
Building on the success of Active Monsters, we developed Ninja TagActive, a new concept designed to bring energy, agility, and attitude to every corner of the play zone. Drawing inspiration from Ninja Warrior, the name immediately resonated with kids and gave us a strong creative platform to build from.
Visually, we leaned into Everyone Active’s signature red and black palette, using it to create a dynamic, high impact look that felt bold and competitive. The new logo combined sleek motion lines with a cheeky ninja icon crafted from the brand’s signature red dot, a subtle but smart nod to the master brand.
We rolled the refreshed identity out across every touchpoint: signage, digital screens, print materials, and environmental graphics. The result was a fully integrated look and feel that gave centres the tools to create a cohesive, exciting experience from the moment visitors walked in.
The Result.
The transformation was immediate and measurable. Centres reported stronger uptake, repeat visits, and far more positive feedback from both parents and kids. The new brand gave the play zones a sense of ownership and pride, something teams could rally behind and customers could remember.
By giving TagActive a clear identity and cohesive design language, we didn’t just refresh the visuals, we redefined the experience. What was once a generic play zone is now an unmissable attraction that feels unmistakably Everyone Active: active, bold, and full of energy.
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