At Creative62, creativity and responsibility go hand in hand. That’s why we’re thrilled to share that our Managing Director, Mark, has officially completed the Carbon Literacy Training for SME, he has earned his certification as Carbon Literate.
This training, delivered through the GreenerFuture Leicestershire initiative, goes beyond the usual climate conversations. It empowers individuals and businesses with the knowledge to understand the impact of carbon emissions and, more importantly, what they can do about it.
For us as a creative agency, this journey into Carbon Literacy aligns perfectly with the work we do every day: helping brands find their voice, define their purpose, and create meaningful impact.
Mark’s certification is more than a personal achievement, it is a step forward for our whole agency. As storytellers and brand strategists, we recognise the role design and communication play in shaping behaviours and driving positive change. The decisions we make, the materials we use, the partners we work with. All of it contributes to the bigger picture.
Sustainability isn’t just about recycling and reducing waste (although those things matter too). It’s about embedding conscious choices into every stage of the creative process – from concept to campaign delivery. As part of this shift, we’re exploring how we can:
- Support our clients in communicating their own sustainability goals with authenticity and clarity.
- Review our internal practices to lower our carbon footprint.
- Champion sustainability through innovative brand storytelling and design.
This certification is just the beginning. At Creative62, we’re committed to pushing for progress, whether it be in the ideas we share, the brands we build, and the values we live by.