A full rebrand for any size or shape organisation can be a very long, stressful, and often expensive process which can often keep the idea off the agenda. What should be a lot closer to the top of the marketing todos is to look at the opportunity for a brand refresh.
As you will have no doubt spotted, we’ve undergone somewhat of a refresh ourselves. The logo has remained untouched but we’ve updated our photography, tweaked our colour palette, added some additional illustrative elements and swapped out our choice of fonts.
Here are a few reasons we’ve taken things back to the drawing board and why you might want to consider doing the same… It might just be what your brand needs right now!
1. Staying Relevant in a Dynamic World
Change is the only constant. Your brand might have once been a real showstopper but hey, times change, and so do your clients and prospects’ preferences. A brand refresh allows you to stay relevant and appealing in an ever-evolving market. It’s not about losing your identity; it’s about evolving it to continue captivating your audience.
2. Reflecting Growth and New Directions
Growth is great, but it often means your brand needs to catch up. A refresh can signal to the world that you’re not just growing, but evolving too. Maybe there are new and improved services on offer? It could be your company vision and values have been redefined. Your brand should mirror this transformation, telling a story of progression and ambition.
3. Differentiating in a Crowded Market
Let’s face it; our market (and more than likely yours) is now probably more crowded than the M25 at rush hour. The brand refresh is going to be a great way for us to stand out from the crowd once again. By tweaking our colours, tone of voice, and the look and feel of our assets, it will help keep us distinct and memorable.
4. Revitalising Internal Culture
Our brand refresh isn’t just for our customers and prospects; it’s for the team too. Since undertaking the process, everything’s got that shiny new feeling again, the team has a renewed pride in the place and as a consequence, productivity is up. This process can be an incredible opportunity to boost morale and foster a sense of pride.
5. Harnessing the Power of Digital Transformation
In today’s digital-first world, your brand needs to shine online. A refresh can ensure that your brand is optimised for the digital landscape, from user-friendly websites to eye-catching social media presence. It’s about creating a seamless, engaging digital experience for your audience.
6. Sparking New Interest
Finally, a brand refresh can reignite interest in your brand. It creates a buzz, generates curiosity, and could even re-engage former customers. This buzz won’t just happen, it will need to be planned and supported in the run-up to your big reveal. Behind the scenes here we planned, wrote, scribbled, binned and argued before finally agreeing on the best strategy for making sure everyone sees and hears about our refresh.
If any of what I have listed above resonates with where your brand is currently at, and if you’re thinking it might be time for a change and want to chat through some ideas, get in touch.