With TikTok trends, Instagram reels, and AI chatbots answering questions instantly, you might wonder: Is Google Search and SEO still worth the investment? 

The short answer: Yes. But the game is evolving. 

Social Media as a Search Engine? 

Platforms like Instagram, TikTok, and even LinkedIn have become go-to places for discovery, especially for products, services, and trends. People scroll through reels or search hashtags instead of typing queries into Google. 

• Visual search is booming.
• Peer recommendations and influencer reviews carry weight.
• Instant answers via chatbots on social platforms add convenience.

Chatbots and AI: Friend or Foe? 

AI tools (think ChatGPT or in-app chatbots) offer quick, conversational answers but they often pull from existing indexed content (like websites and blogs). 

If your website isn’t there, you’re not in the game. 

Why Your Website and SEO Still Matter 

1. Ownership and Control Social media and chat platforms control algorithms and rules. Your website? Your rules. SEO helps you show up when people search on any platform, including Google and voice assistants.
2. Credibility and Depth Social posts are bite-sized. Your website is where you build authority, share detailed info, and convert visitors.
3. Cross-Channel Visibility A strong SEO foundation helps content rank across Google, YouTube, and even social search results.
4. Data and Insight Websites offer analytics you can’t get from social alone, letting you understand your audience better.

How to Adapt Your SEO Strategy Today 

• Focus on intent, not just keywords. What problems is your audience trying to solve?
• Optimise for voice and visual search. Think of natural language and images.
• Create content for multiple platforms. Blogs for Google, videos for social, FAQs for chatbots.
• Integrate social and SEO. Share website content on socials and use social insights to inform SEO.

Wondering how to future-proof your digital presence? Creative62 combines smart SEO, website design, and social strategy to keep you visible. 

 Brands often approach social media like it’s a quick-win marketing channel. But the strongest brands don’t just post, they build. 

If your content is only focused on this week’s offer, you’re missing the bigger picture: brand visibility, credibility, and memory are built over time. 

Campaigns End. Brands Endure. 

A campaign might spike clicks or sales, but branding builds recognition, trust, and community. This drives loyalty and referrals long after the campaign ends. 

Just look at some of the most recognisable brands: their posts don’t always “sell”, they tell stories, show values, spotlight culture, or reinforce their voice. 

Think in Layers, Not Just Launches 

A brand-building content strategy includes: 

• Always-on posts: consistency beats bursts.
• Pillar themes: e.g., values, people, impact, insights.
• Visual identity: consistent colours, fonts, and layouts.
• Audience dialogue: not just broadcasting, but listening and replying.

It’s not about going viral. It’s about staying relevant. 

The Payoff? Trust, Attention, and Long-Term Growth 

Brand-led social media doesn’t just drive likes. It drives: 

• Recognition in a crowded market
• Preference in decision-making moments
• Loyalty that outlasts discounts

If your brand wants more than short-term gains, let’s build something long-lasting. 

Think of social media as your brand’s stage, where the spotlight is always on, and every post is a chance to perform. It’s where your brand can show off its personality, tell its story, and build lasting connections with the audience. As a creative agency, we know that how you present yourself on social media is like picking the perfect costume for a show: it has to be on-brand, unforgettable, and engaging.

Why Social Media Matters

Social media is your brand’s megaphone in the digital world. It allows you to shout your story from the rooftops and reach people where they spend their time. It’s not just a place to post pictures, it’s where your brand comes to life, connecting you with your audience on a personal level.

The Uniform

Imagine your brand is a sports team. The logo is your mascot, the colours are your team’s kit, and your style is how you play the game. On social media, consistency in visuals. From the colours to the fonts, make sure that when people see your posts, they immediately recognise you. You want to be the team everyone remembers, and a consistent look is how you achieve that.

Your Brand’s Personality

Social media is like a conversation with your audience. It’s where your brand gets to show its personality. Whether you’re charming, witty, bold, or laid-back. Your tone should be as recognisable as your favorite celebrity’s voice. Whether you’re cracking jokes, sharing insights, or celebrating milestones, your brand’s voice is the soundtrack to your social media presence.

The Plot Twist

Every brand has a story to tell, and social media is the stage where that narrative unfolds. Just like a great book or movie, your brand’s story should have twists, turns, and emotional highs. Whether you’re sharing behind-the-scenes glimpses, customer testimonials, or milestones, storytelling is the plot twist that keeps your audience hooked.

The Applause

Engagement is your brand’s way of saying, “Thank you for coming to the show!” When you respond to comments, share user-generated content, or run interactive polls, you’re acknowledging your audience’s presence and making them part of the story. It’s like bringing the audience on stage for a standing ovation, they feel valued, and that strengthens their loyalty to your brand.

Example: Nike’s Social Media Magic

Nike’s social media strategy is the perfect performance. Their posts feature athletes overcoming challenges, like a dramatic movie scene. The emotional storytelling, combined with a consistent visual identity and an empowering message, makes Nike a star on social media, building brand loyalty that lasts far beyond a single post.

Ready to Shine on Social Media?

If your brand needs a little stage direction, Creative62 is here to help. Let’s work together to create a social media strategy that showcases your unique identity and grabs the spotlight. Contact us today to start performing at your best.

The success of your website hinges not just on its design, but on how well users can navigate and interact with it. That’s where User Experience (UX) comes in. As a creative design agency, we know that an effective UX can make or break a website.

What is UX?

User Experience refers to how users feel when interacting with a website or application. It encompasses everything from how easy the website is to navigate, to how quickly pages load, and even how visually appealing it is. Good UX makes users feel confident and comfortable, while poor UX can frustrate and drive them away.

Why UX Matters

1. First Impressions Count
   Your website’s UX determines the first impression users will have of your brand. A well-designed, user-friendly website builds trust, while a confusing or cluttered site can make users bounce within seconds.
2. Improved Engagement
   The easier it is for visitors to find what they need, the longer they’ll stay on your site. Good UX leads to higher engagement, which can translate into more conversions and sales.
3. Mobile-Friendly Experience
   With more users browsing on mobile, a seamless mobile experience is essential. A responsive design and optimised mobile UX are crucial for keeping your audience engaged across devices.
4. Boosts SEO Rankings
   Google values websites that provide a good user experience. A fast, easy-to-navigate site can help improve your SEO rankings, making it easier for potential customers to find you.

UX is Key to Success

Your website is often the first touchpoint for potential customers. By prioritising User Experience, you create a site that not only looks good but also works seamlessly, keeping visitors engaged and encouraging them to return.

Ready to Enhance Your Website’s UX?

If your website needs a UX overhaul, Creative62 can help. Let’s work together to create a user-friendly experience that will drive success for your brand. Contact us today to get started.

At Creative62, creativity and responsibility go hand in hand. That’s why we’re thrilled to share that our Managing Director, Mark, has officially completed the Carbon Literacy Training for SME, he has earned his certification as Carbon Literate. 

This training, delivered through the GreenerFuture Leicestershire initiative, goes beyond the usual climate conversations. It empowers individuals and businesses with the knowledge to understand the impact of carbon emissions and, more importantly, what they can do about it. 

For us as a creative agency, this journey into Carbon Literacy aligns perfectly with the work we do every day: helping brands find their voice, define their purpose, and create meaningful impact. 

Mark’s certification is more than a personal achievement, it is a step forward for our whole agency. As storytellers and brand strategists, we recognise the role design and communication play in shaping behaviours and driving positive change. The decisions we make, the materials we use, the partners we work with. All of it contributes to the bigger picture. 

Sustainability isn’t just about recycling and reducing waste (although those things matter too). It’s about embedding conscious choices into every stage of the creative process – from concept to campaign delivery. As part of this shift, we’re exploring how we can: 

• Support our clients in communicating their own sustainability goals with authenticity and clarity.
• Review our internal practices to lower our carbon footprint.
• Champion sustainability through innovative brand storytelling and design.

This certification is just the beginning. At Creative62, we’re committed to pushing for progress, whether it be in the ideas we share, the brands we build, and the values we live by. 

TikTok Shop is rapidly becoming a powerhouse for brands looking to drive sales directly within the TikTok app. As social commerce continues to rise, TikTok’s seamless integration of shopping features within its platform is providing businesses with an exciting opportunity to engage with users in new ways. Here’s what you need to know about TikTok Shop and how it can boost your business.

What is TikTok Shop?

TikTok Shop allows businesses to sell products directly through the TikTok app, integrating seamlessly with video content, ads, and live streams. This social commerce feature enables users to discover, browse, and purchase products without leaving the platform, offering a frictionless shopping experience.

How Businesses Can Use TikTok Shop to Grow

1. Direct Sales Through Videos & Live Streams

Businesses can tag products in their TikTok videos and live streams, allowing users to purchase items right from the content they’re watching. This seamless integration boosts conversion rates. In fact, businesses in the UK that have adopted TikTok Shop report a 50% increase in sales since integrating the feature.

Hosting live shopping events also drives real-time engagement and allows businesses to showcase products, answer questions, and offer exclusive promotions. The direct connection with customers helps to increase trust and drive immediate sales.

2. Influencer Partnerships

Influencers on TikTok have a major impact on sales. By partnering with the platform’s content creators and taking advantage of the affiliate program, businesses can reach large, engaged audiences. These influencer-led campaigns not only boost brand awareness but also increase conversions. TikTok’s high engagement rate—17.5% on average—helps brands see significant success when influencers promote their products, with more users clicking through to buy.

3. Shoppable Ads

TikTok’s shoppable ads are another powerful way for businesses to drive sales. These ads allow businesses to feature clickable product links directly in user feeds, making it easy for users to shop without leaving the platform. This format, combined with TikTok’s natural, engaging content, makes it one of the most effective ways to reach potential customers.

Need Help?

Whether you need assistance with account setup, content strategy, or upgrading your live stream experience, we’re here to help. If you’re ready to take your business to the next level with TikTok Shop, contact us today to create a customised strategy and start driving sales on TikTok!

Picture this: You’ve got a great product or service, and you’re ready to share it with the world. But as you scroll through the ever-growing list of social media platforms—Facebook, TikTok, Instagram, LinkedIn, Pinterest, and more—you feel stuck. Which one will get you in front of the right people? Where will your message resonate?

Choosing the right platform can feel like trying to pick the perfect seat at a packed concert. Too far back, and you miss the action. Too far front, and you’re overwhelmed. But get it just right, and suddenly, you’re in the middle of a life-changing experience.

Why Picking the Right Platform Matters

You’ve poured your energy into creating incredible content—videos, photos, blogs—but it’s landing in the wrong place. It’s like selling surfboards in the middle of the desert. You might get a few curious glances, but you won’t find the loyal customers you need.

Choosing the right platform is about finding your people. Where are they scrolling, shopping, and engaging? Answer that question, and you’ll go from struggling to connect to becoming a natural part of their daily digital lives.

The Big Platforms and Their Perfect Match

Let’s break it down like this: each platform is a different stage, with its own audience and vibe. The trick is figuring out which stage fits your business best.

1. Facebook: The Community Hub

Think of Facebook as the friendly neighbourhood café where everyone knows your name.

Who’s There: Adults 30–50+, catching up on family updates, local events, and hobbies.
Why It Works: It’s massive (with 2.9 billion users) and ideal for connecting with established communities, running ads, and keeping loyal customers in the loop.

2. Instagram: The Trendy Gallery

Instagram is like a high-energy art show—polished, creative, and full of ideas.

Who’s There: Millennials and Gen Z (18–35), scrolling for fashion inspo, foodie shots, and travel goals.
Why It Works: Instagram thrives on visuals, and tools like Reels can push your brand to new audiences. It’s a goldmine for ecommerce and lifestyle brands.

3. TikTok: The Spotlight Stage

TikTok is where creativity runs wild—it’s the stage for authentic, unfiltered, and entertaining content.

Who’s There: Gen Z and younger Millennials (16–34), ready to be wowed by creativity and trends.
Why It Works: TikTok’s algorithm is like a spotlight that never quits, helping small brands go viral overnight. UK businesses have even reported 50% higher engagement rates on TikTok compared to other platforms.

4. LinkedIn: The Networking Conference

LinkedIn is where people exchange handshakes, share industry insights, and close deals.

Who’s There: Professionals aged 25–50+, looking for expertise and connections.
Why It Works: It’s the perfect platform for thought leadership and generating B2B leads. Whether you’re sharing a win, a new hire, or an industry trend, LinkedIn puts you in front of decision-makers.

5. Pinterest: The Idea Board

Pinterest is like walking into a boutique full of ideas and inspiration.

Who’s There: Women (25–45) planning their next home makeover, meal, or wedding.
Why It Works: It’s a discovery-driven platform. Beautiful visuals and helpful tips can lead to massive website traffic, especially for ecommerce brands.

6. YouTube: The Big Screen

YouTube is the stage where storytelling shines. Think of it as your chance to host a mini-movie premiere.

Who’s There: Everyone, across all ages and interests.
Why It Works: With YouTube, you’re not just posting content—you’re creating a library. Tutorials, reviews, and behind-the-scenes videos can stay relevant for years.

How to Choose the Right Stage for Your Story

The best part? You don’t have to perform on every stage at once. Start with the one that fits your story and audience, then grow from there.

1. Find Your Audience
   Where are your dream customers hanging out? Gen Z loves TikTok; professionals swear by LinkedIn. Go where they’re already spending time.
2. Play to Your Strengths
   If you’re great at making quick, punchy videos, TikTok or Instagram Reels might be your calling. If writing insightful posts is your thing, LinkedIn is your stage.
3. Focus on Your Goals
   For brand awareness, TikTok and Instagram are unbeatable.
   If you’re after high-quality leads, LinkedIn is the way to go.
   Selling products? Pinterest, Instagram, and TikTok Shop are perfect for driving sales.
4. Experiment and Adapt
   When TikTok first launched, it was seen as a niche app for teens. Today, influencers and brands are building entire businesses there. Testing new platforms can set you ahead of the curve.

Need Help Telling Your Story?

Not sure where to start? Whether you need help picking the right platform, creating show-stopping content, or building a strategy, we’ve got your back. Contact us today, and let’s make your business the star of the social media stage!

In our rapidly evolving digital age, social media is a visual battlefield. If you want to capture your audience’s attention, video content is the weapon you need. Videos have proven to be one of the most effective ways to engage viewers, boost brand awareness, and drive conversions. In fact, studies show that videos on social media generate 1200% more shares than text and images combined. But with so much content flooding social platforms, how do you ensure your videos stand out?

Let’s explore how to create social media videos that not only grab attention but keep your audience coming back for more.

Why Video Content is So Effective

Video is one of the most engaging types of content on social media. Why? Because it combines visuals, sound, and movement to create an emotional connection with your audience. Whether you’re showcasing a product, sharing behind-the-scenes moments, or telling a story, videos are memorable and powerful. They increase engagement, make your brand more relatable, and drive stronger results compared to static content like images or text.

Key Design Tips for Creating High-Impact Social Media Videos

Creating videos that truly stand out requires more than just hitting the “record” button. Here are a few essential tips to ensure your videos catch eyes and spark interest.

1. Start with a Strong Hook

The first 3–5 seconds of your video are crucial. It’s during this brief window that your audience will decide whether to keep watching or scroll past. Your video should instantly grab their attention with a strong hook. Whether it’s a bold statement, an eye-catching visual, or a quick teaser of what’s coming, make sure the first few seconds are dynamic.

Example Hook:
“Are you making these social media mistakes?”
“Watch this if you want to boost engagement instantly!”

2. Focus on Storytelling

Storytelling is the heart of any great video. Even in short-form content, make sure you have a clear narrative. Whether you’re showing a product demo, behind-the-scenes footage, or a customer testimonial, structure your video like a story. Begin with a problem, provide a solution, and end with a call to action. Keep your messaging simple and authentic.

3. Optimise for Mobile Viewing

The majority of social media users browse through mobile devices, so it’s vital to ensure your videos are mobile-friendly. Opt for a vertical or square aspect ratio, which works best on platforms like Instagram and TikTok. Also, make sure your text is large enough to be readable on small screens, and keep key visual elements in the centre to avoid cropping.

4. Use Captions and Subtitles

Did you know that most social media videos are watched on mute? That’s why adding captions or subtitles is so important. Not only does it make your content accessible to a wider audience, but it also ensures your message gets across even without sound. Be sure the text is easy to read and contrasts well with your video background.

5. Keep It Short and Sweet

Social media users have short attention spans, so don’t overstay your welcome. Keep the content concise, clear, and engaging to hold your viewer’s attention.

Ready to create videos that get noticed? Let us help you design high-impact social media videos that captivate your audience. Contact us today!

As we enter 2025, the social media landscape is evolving at an unprecedented pace. New technologies, shifting user behaviours, and innovative content formats are reshaping how brands connect with their audiences. As social media continues to play a central role in marketing, understanding the trends and predictions for the future can give you a competitive edge.

In this blog, we’ll explore our social media predictions for 2025 and how they’ll impact businesses, influencers, and users alike.

1. Video Content Will Continue to Dominate

In 2025, we think video content will remain the undisputed leader in social media marketing. Platforms like TikTok, Instagram, YouTube, and Facebook have already seen an explosion in video content consumption, and this trend is only set to grow.

Why?

• User Preferences: Video is inherently more engaging than static content. With the rise of mobile-first platforms and users’ preference for quick, snackable content, videos continue to provide a more immersive and compelling experience.
• Short-Form Video Will Rule: While long-form video content is still relevant, we think short-form videos will become even more prominent. TikTok’s rise and Instagram Reels have paved the way, and we think in 2025, we’ll see even more platforms embracing bite-sized videos.

2. Social Commerce Will Evolve into a Dominant Shopping Experience

Social commerce is already a powerful force in the digital marketplace, but we think in 2025, it will completely reshape how consumers discover and purchase products online. Platforms like Instagram, TikTok, and Facebook are evolving their shopping features, providing seamless, integrated shopping experiences within the apps themselves.

Why?

• Seamless Shopping Experience: Social media platforms are eliminating the traditional barriers between discovering products and making a purchase. By 2025, expect even more integrated tools, we are thinking augmented reality try-ons, live-streamed shopping events, and one-click purchases that create frictionless, on-the-spot buying opportunities.
• TikTok Shop & Live Content: TikTok has been a game-changer for social commerce, especially with its recent expansion of TikTok Shop and live shopping features. TikTok users can now directly purchase products featured in videos, and brands are capitalising on this by hosting live shopping events. These live events offer real-time engagement, allowing brands to showcase their products and interact with audiences while driving sales directly within the app. In 2025, we think TikTok Shop and live content will continue to push the boundaries of how social commerce operates, creating immersive and interactive shopping experiences that integrate entertainment, community, and retail in one space.

3. AR and VR Will Become Mainstream in Social Media Interactions

We think Augmented Reality and Virtual Reality will take centre stage in 2025, as they offer more immersive and interactive ways for users to engage with content. Social media platforms will integrate AR and VR technologies into their user experience, enabling businesses to offer cutting-edge ways to connect with audiences.

Why?

• Engagement: AR and VR offer a level of interactivity and immersion that traditional social media content cannot replicate. This leads to higher engagement rates and more memorable experiences.
• User Experience: As AR and VR technology becomes more accessible, brands will be able to create rich, interactive content that blends the virtual world with the real world.

4. AI-Driven Content Creation Will Be a Game Changer

Artificial Intelligence has already made its mark in social media marketing, but we think by 2025, AI-driven content creation will be a crucial part of every brand’s strategy. AI is enabling marketers to generate content more efficiently, personalise experiences at scale, and enhance creativity in ways never seen before.

Why?

• Efficiency and Personalisation at Scale: AI can automate repetitive tasks like generating captions, suggesting trending topics, and creating videos, freeing up content creators to focus on more strategic work. It also enables businesses to deliver hyper-targeted, personalised content based on user preferences and behaviours, fostering stronger connections, higher engagement, and better conversion rates.
• Mastering AI Prompts Will Become a Key Skill: We think in 2025, leveraging AI will no longer be optional; it will be essential. However, it’s not just about having access to AI tools—it’s about knowing how to use them effectively. One of the most important skills in content creation will be learning how to write effective AI prompts. AI tools, like those used for writing, image creation, and video editing, rely heavily on well-crafted instructions. Whether it’s crafting a compelling social media post, generating video scripts, or designing eye-catching visuals, how you phrase your prompts will determine the quality and relevance of the output. Those who master this skill will be at a distinct advantage.

5. The Emergence of New Social Media Platforms

While we know social media giants like Facebook, Instagram, TikTok, and Twitter will continue to dominate, we do think new platforms will inevitably emerge by 2025, offering fresh opportunities for businesses to engage with niche audiences and experiment with innovative content formats.

Why?

• User Desire for Novelty: Social media users are constantly looking for new, exciting platforms where they can express themselves in fresh ways. As the digital landscape evolves, new platforms will rise to meet the demands of shifting user preferences and behaviours.
• Increased Competition: As the established platforms get increasingly crowded, users will flock to new spaces for a more personalised, unique experience. These new platforms often offer less noise, more authentic interactions, and fewer competing brands.
• Test New Platforms Early: It’s essential to experiment with new platforms when they’re released because, frankly, no one knows what’s going to stick. A great example is TikTok, which, when first released, was seen by many as a “cringe” platform, primarily for lip-syncing and dancing videos. Early adopters who recognised the platform’s potential were able to build massive followings. Today, TikTok is one of the most influential platforms for influencers, businesses, and brands to generate income and foster communities. Those who took a chance early were rewarded as the platform evolved into a powerhouse of social commerce and viral content.

6. The Continued Growth of Influencer Marketing

Influencer marketing is already a dominant force in social media, and we think in 2025, it will become even more sophisticated. Micro-influencers and niche content creators will continue to thrive, and brands will lean into long-term partnerships rather than one-off sponsored posts.

Why?

• Trust and Authenticity: Consumers continue to trust influencers over traditional advertising, especially when those influencers are seen as authentic and relatable.
• Niche Audiences: We think micro-influencers will continue to drive higher conversion rates compared to larger, more generic influencers.

The Future of Social Media in 2025

The key to success in 2025 will be to adapt quickly, embrace new technologies, and always prioritise authentic, engaging content. By doing so, you’ll ensure your brand remains relevant and connected to your audience in the years to come.

Ready to prepare for the future? Stay ahead of the trends and let us help you navigate the evolving world of social media. Contact us today to build a winning strategy for 2025!