AI & Branding: Hype, Help, or Headache?
Brand
AI is everywhere! From chatbots to content generators but what does it really mean for branding? Is it a revolutionary tool or just another tech fad?
The Hype
There’s no denying AI is transforming industries. From image generation to predictive analytics, AI tools can:
- Speed up concept development
- Generate content at scale
- Personalise user experiences
- Offer design variations in seconds
Sounds magical, right? But there’s more to the story.
The Help
Used well, AI can be a powerful sidekick:
- Brand strategy: Analyse customer data and sentiment to refine positioning.
- Visual content: Quick prototype logo or campaign ideas.
- Tone of voice: Generate first-draft copy aligned with your brand persona.
- Accessibility: Automate alt text, transcripts, and UX audits.
At Creative62, we’ve experimented with AI to accelerate, not replace, creative thinking. Think of it as a sketchpad, not the final canvas.
The Headache
AI isn’t without its challenges:
Originality risk: AI pulls from existing data. Your brand could start to look or sound like everyone else’s.
- Lack of context: AI doesn’t “understand” your audience or culture like humans do.
- Ethical issues: Plagiarism, bias, and ownership are still murky areas.
- Brand dilution: Over-reliance on AI can erode authenticity and emotional connection.
Our POV
AI can be a brilliant tool, if you stay in control. It’s great for jump-starting ideas, but your brand still needs human insight, taste, and strategy to truly resonate.
So… AI in branding? ❌ Don’t expect it to replace originality ✅ Leverage it to support, not define, your brand
Machines can assist. But creativity? That’s still a human superpower.
Let’s build something that algorithms wish they could dream up.
Tell us about your project.
Brand Therapy: What Would Your Brand Say in a Therapy Session?
Brand
Imagine this: Your brand walks into a therapist’s office. It slumps onto the couch, sighs, and says…
“I don’t know who I am anymore. People don’t recognise me. My tone’s all over the place. And honestly? I feel invisible.”
Sound familiar?
Just like people, brands have identities, histories, and baggage. And sometimes they need help navigating change, finding confidence, or reconnecting with their audience.
Signs Your Brand Might Need Therapy
- Identity crisis: You’ve outgrown your original logo or messaging, but haven’t updated anything.
- Inconsistency: You look different on social, print, and your website.
- Comparison anxiety: You’re constantly chasing competitors rather than leading your own path.
- Lost voice: Your brand doesn’t sound like you anymore or worse, no one’s listening.
The Brand Therapy Process (Yes, We Do This)
At Creative62, we help brands:
- Revisit their core values and purpose
- Audit all touch points to spot inconsistency
- Build a cohesive voice and identity
- Align internal culture with external presence
It’s not about starting over. It’s about getting your brand back in touch with what makes it special.
Thought Experiment: Ask Your Brand
- “What’s my purpose?”
- “When was the last time I felt proud of my branding?”
- “Am I attracting the right people or just anyone?”
- “What do I need to let go of?”
Therapy Doesn’t Mean You’re Broken
It means you’re self-aware. Proactive. Ready to grow.
Want to explore your brand’s psyche? Let’s talk.
Collaboration Between Agencies and In-House Design Teams: Unlocking Better Results
Brand
Brands with in-house design teams often face a dilemma: Should they rely solely on internal resources or bring in external expertise? At Creative62, a multi-award-winning creative design agency, we believe the answer lies in collaboration. By working together, agencies and in-house teams can unlock creativity, improve efficiency, and achieve strategic goals that neither could accomplish alone.
Collaboration between these two entities is a game-changer for several reasons. First, in-house teams deeply understand their brand, but sometimes, being too close to the work can limit creativity. Agencies like Creative62 bring an outsider’s perspective, offering innovative ideas and solutions inspired by broader industry experience. This fresh lens can reinvigorate campaigns and uncover new growth opportunities.
Moreover, your in-house team might excel at day-to-day design needs, but complex projects like rebranding, advanced UX/UI design, or multi-channel campaigns often require niche expertise. Partnering with a multi-award-winning creative design agency like Creative62 gives you access to specialised skills without the need for permanent hires. This approach not only saves resources but also ensures high-quality results.
When deadlines loom or workloads spike, even the best in-house teams can feel stretched thin. Agencies act as an extension of your team, providing extra hands when you need them most—ensuring high-quality results without burnout. Creative62 has a proven track record of supporting businesses during these critical periods, helping them meet deadlines without compromising on quality.
Collaboration doesn’t mean duplication—it means synergy. Agencies like Creative62 work closely with in-house teams to streamline workflows, align strategies, and execute projects faster while maintaining brand consistency. This seamless integration ensures that both teams work towards a unified goal, leveraging each other’s strengths to deliver impactful results.
Furthermore, collaboration fosters growth on both sides. In-house teams gain insights into new tools, trends, and techniques, while agencies benefit from the client’s deep brand knowledge. It’s a win-win for everyone involved. At Creative62, we’re committed to mutual learning and growth, ensuring that our partnerships are beneficial and enriching for both parties.
At Creative62, a multi-award-winning creative design agency, we’ve partnered with numerous in-house teams to deliver impactful results through collaboration. Whether it’s tackling a major campaign or providing fresh creative input, we’re here to help your team shine even brighter. Our collaborative approach ensures that your brand receives the best possible creative solutions tailored to drive real results.
Would you be ready to explore how we can work together? Let’s chat!
Why Branding & Design Are the Key to Scaling Your Business Successfully
Brand
Scaling a business is a challenging yet exciting journey. As your business grows, your brand’s presence, design, and marketing strategies must evolve to ensure long-term success. But how can you manage the complexities of scaling your business while maintaining a consistent brand experience? The answer lies in working with a creative agency that specialises in branding and design.
In this blog, we’ll discuss why collaborating with a creative agency is crucial for scaling your business and how a strategic approach to branding and design can fuel your growth.
1. Brand Consistency Across All Channels
As your business expands, maintaining a consistent brand experience across all platforms—whether it’s your website, social media, email campaigns, or physical materials—is essential. Brand consistency reinforces your company’s identity, builds trust with customers, and ensures your messaging remains clear and cohesive, helping you stand out in a crowded marketplace. It strengthens recognition, fosters loyalty, and creates a strong emotional connection with your audience.
A full-service creative agency like Creative62 can provide strategic brand identity design, logo creation, print and digital design, and social media branding. With our expertise, we ensure your brand remains unified and impactful as it scales, adapting seamlessly to new opportunities and growth.
2. Effective Brand Strategy for Market Expansion
Expanding into new markets requires a strong brand strategy to connect with new audiences and stand out from competitors. A clear strategy helps you understand customer needs, drive sustainable growth, and build loyalty.
At Creative62, we specialise in brand positioning and market research, crafting tailored strategies that guide your brand’s successful expansion.
3. Creating Scalable Design Systems
As your business grows, so do the demands on your design assets. A scalable design system keeps your brand consistent, adaptable, and easy to manage across platforms.
A well-structured system saves time and money, ensuring high-quality visuals across campaigns and products. Creative62 develops flexible design systems with templates, guidelines, and custom elements, keeping your brand cohesive while allowing for innovation.
4. Digital Marketing Expertise for Brand Visibility
Scaling your business requires strong digital visibility. From SEO-friendly websites to targeted social media campaigns, a well-integrated digital marketing strategy ensures you reach the right audience and drive engagement.
Effective digital marketing boosts brand awareness, attracts new customers, and turns website visitors into clients. As you grow, a strategic approach keeps your audience engaged.
Creative62 offers a full suite of digital marketing services, including SEO, social media marketing, paid ads, email marketing, and content creation—helping your brand stay visible and thrive online.
5. Web Design That Supports Business Growth
Your website is often the first impression of your brand. As your business grows, it must handle higher traffic, provide a seamless user experience, and reflect your evolving brand identity.
A well-designed website enhances UX, drives conversions, and keeps customers engaged. To scale successfully, your site must adapt to new demands.
Creative62 designs and develops SEO-optimised, mobile-responsive websites with e-commerce and content management capabilities—ensuring your online presence grows with your business.
6. Creative Advertising and Campaigns for Increased Reach
Effective advertising is key to scaling your business. Whether through social media ads, email marketing, or video campaigns, creative and targeted ads help build brand awareness, generate leads, and drive conversions.
As your business grows, your advertising must be scalable, cost-effective, and adaptable across channels.
Creative62 designs impactful ad campaigns across digital and print, enhancing your social media presence, email outreach, and video marketing—ensuring your brand reaches the right audience with the right message.
Our Commitment to Sustainability: The Creative62 Zero Carbon Journey
Brand
At Creative62, sustainability isn’t just a buzzword—it’s a responsibility. We know businesses have a big role to play in shaping a greener future, and we’re all in. From reducing our carbon footprint to making eco-friendly choices in every corner of our business, we’re serious about doing our bit for the planet.
Powering a Sustainable Future
Here’s how we’re taking action:
100% Renewable Energy – Our office is powered by clean, renewable energy, keeping our footprint light and our impact positive.
Energy-Efficient Offices – With smart plug technology, LED lighting, and energy-conscious practices, we’re making sure our space runs as efficiently as possible.
Eco-Friendly Servers – Our digital infrastructure is backed by green server technology, meaning our work stays cutting-edge without cutting into the planet’s resources.
Less Travel, More Virtual – We’re embracing remote collaboration and virtual meetings to cut down on unnecessary travel emissions.
Sustainable Printing Solutions – FSC-certified print solutions ensure we’re making responsible paper choices that reduce waste.
Digital-First Approach – Encouraging clients to go paperless and opt for digital alternatives like PDFs—it’s better for business and better for the environment.
Sustainability isn’t a box we tick—it’s embedded in how we work, and we’re always looking for ways to do better.
What’s Next?
We’re constantly evolving, exploring new ways to operate even more sustainably. Whether it’s adopting emerging green technologies or finding innovative ways to reduce waste, we’re on it.
Creative62’s Commitment to Giving Back: Corporate Social Responsibility (CSR)
Brand
We’re all about making a positive impact in the communities we serve. Whether it’s pro-bono work, mentoring young talent, or supporting local charities, we believe in using our skills and resources to make a difference.
How We’re Supporting Our Community
384 Pro-Bono Hours – Over the last four years, we’ve dedicated our time and expertise to help small businesses and nonprofits grow.
£17,000+ in Contributions – We’ve invested in a mix of financial support, volunteer time, and resources for causes close to our hearts.
Work Experience Placements – We’re giving future creative minds a chance to learn, gain experience, and kickstart their careers.
Community Partnerships – Four years of backing Cosby Yarn Bomb with marketing support to help spread their creativity.
Supporting Disability Sports – As proud sponsors of the Disability Games, we’re championing accessibility in sports.
Charitable Giving – From fundraising to direct donations, we’ve supported 10 employee-chosen charities—and we’re not stopping there.
Sustainability in Action – We’re not just about business; we’re about making real, meaningful change in our community and beyond.
We’re passionate about using our platform for good. Whether it’s through partnerships, mentorship, or hands-on support, we believe businesses should lead by example.
Always Looking Forward
For us, CSR isn’t a side project—it’s a core part of who we are. We’re always looking for new ways to support our community, and we’d love to collaborate with like-minded businesses and individuals who share our vision.
Is Your Brand Outdated? Here’s Why It Matters
Brand
Is Your Brand Outdated? Here’s Why It Matters
In a brand environment first impressions count more than ever. Your brand identity isn’t just a logo; it’s the face of your business. If it feels outdated, potential customers might assume your business is out of touch. That’s where a creative agency can make a world of difference.
Why an Outdated Brand is a Problem:
1. Perception of Relevance: Design trends evolve rapidly. A brand identity that looked fresh five years ago might now feel tired. This can lead customers to believe your products or services are equally outdated.
2. Trust and Credibility: Modern, well-designed brands convey professionalism and reliability. If your brand looks neglected, it may raise doubts about the quality of your offerings.
3. Competitive Edge: Your competitors are constantly evolving. If their brand feels current and yours doesn’t, you risk losing business simply because they appear more in tune with today’s market.
Signs Your Brand Needs a Refresh:
- Your logo feels old-fashioned or doesn’t scale well across digital platforms.
- Your brand colours and typography no longer resonate with your target audience.
- Your messaging feels disconnected from your current business goals.
- Inconsistent branding across your website, social media, and marketing materials.
What Can You Do About It?
Partnering with an award-winning creative agency, like Creative62, can breathe new life into your brand. Businesses trust us to identify what’s working, what isn’t, and how to evolve without losing the essence of what makes them unique.
Our approach involves:
- Brand Audits: Assessing your current identity to pinpoint areas for improvement.
- Group/ Team Discussion: Never underestimate the power of an open conversation. Engaging your team to uncover insights that shape a stronger, more relevant brand.
- Creative Development: Designing fresh visuals, messaging, and brand guidelines that align with your goals.
Don’t let an outdated brand hold you back. Contact Creative62, a trusted award-winning creative agency and let’s start your brand transformation journey today.
Is It Time to Rebrand? Here’s Why It Could Transform Your Business
Brand
Would it be naive to assume that everyone understands branding, its value, and when a rebrand is needed? Probably not. Awareness of branding often depends on factors like the individual, company size, and whether marketing plays a key role in the business.
For example, businesses with a dedicated marketing manager usually prioritise branding, ensuring it’s well-managed and continuously developed. But for smaller businesses, branding might take a backseat, evolving naturally over time as the company grows.
A strong brand is one of the most valuable assets a business can have. However, as industries change, customer expectations shift, and businesses expand, even well-established brands can start to feel outdated. That’s where rebranding comes in. When done right, it can refresh your business, strengthen your market position, and help you connect with your ideal customers.
At Creative62, a leading creative design agency in Leicester, we specialise in helping businesses unlock their brand’s full potential.
Why Consider a Rebrand?
If you’re unsure whether rebranding is the right move, consider the following:
- Your brand feels outdated – Design trends change, and if your brand identity looks tired, potential customers may assume your business is out of touch.
- Your business has evolved – If you’ve expanded, introduced new services, or shifted focus, your brand should reflect that growth.
- You’re not attracting the right customers – A strong brand speaks directly to your ideal audience. If your messaging or visuals aren’t resonating, it might be time for a change.
- You’re blending in with competitors – If your brand doesn’t stand out, you risk being overlooked. A fresh, strategic rebrand can differentiate you in the market.
- Your brand feels inconsistent – If your logo, website, and marketing materials don’t feel cohesive, a rebrand can bring everything into alignment.
- You’re struggling to connect with your audience – Strong brands create emotional connections. If engagement is low, your brand might not be striking the right chord.
The Benefits of Rebranding
Rebranding isn’t just about getting a new logo, it might be that under certain circumstances your logo stays the same—it’s about redefining your business’s identity to drive growth. Here’s what a rebrand can do:
- Increase brand awareness and recognition
- Strengthen your positioning in the market
- Improve customer engagement and loyalty
- Justify premium pricing with a more professional image
- Create a stronger, more consistent brand presence
Let’s Talk About Your Brand
Rebranding is a powerful tool, but it needs to be done with strategy and creativity. At Creative62, a leading creative agency in Leicester, we work closely with businesses to develop bold, distinctive, and effective brand identities. If you’re wondering whether now is the right time for a rebrand, let’s have a chat. No hard sell—just a conversation about your brand’s future.
Get in touch today and let’s explore what’s possible.
Why people should feature in your company’s social media content.
Brand
If you’re trying to increase your companies reach and engagement on social media but it’s just not happening, we’ve got an idea for you to try out.
As a social media management agency in Leicester, we have run accounts for a bunch of businesses in an array of industries, and between them they all share one common theme. Whenever we publish a post for them that features a person, whether that be a photo or a video, it performs considerably better than any other type of post.
The proof is in the pudding
This is even the case with our own posts. For example, within the same week, we posted a text-based carousel and a video featuring a member of our team out and about. The post featuring the person reached 138% more impressions and 333% more accounts engaged compared to the text-based post. The proof really is in the pudding!
Emotion = Engagement
If you think about it, which of the following posts would you feel more inclined to engage with – a static post with some text on it announcing a company achievement, or a video of the team happy and celebrating their big achievement? Probably the video, right? There are so many ways this type of personal content can improve your brand appearance and performance; maybe you become a familiar face to your audience, you come across as more relatable, or people just like to hear about your opinions or experience.
It’s undoubtedly that personal element; it causes you to form an emotional connection and provokes more of a response than a text-based visual. You can help develop more of a brand personality this way too.
So don’t be shy. In the name of higher social media reach and engagement, it’s time to get in front of the camera! Need a hand? We offer content creation and social media management services to businesses across Leicester and beyond, helping you build a consistent and engaging online presence. We’d love to help, get in touch today.
