AI is everywhere! From chatbots to content generators but what does it really mean for branding? Is it a revolutionary tool or just another tech fad? 

The Hype 

There’s no denying AI is transforming industries. From image generation to predictive analytics, AI tools can: 

  • Speed up concept development
  • Generate content at scale
  • Personalise user experiences
  • Offer design variations in seconds

Sounds magical, right? But there’s more to the story. 

The Help 

Used well, AI can be a powerful sidekick: 

  • Brand strategy: Analyse customer data and sentiment to refine positioning.
  • Visual content: Quick prototype logo or campaign ideas.
  • Tone of voice: Generate first-draft copy aligned with your brand persona.
  • Accessibility: Automate alt text, transcripts, and UX audits.

At Creative62, we’ve experimented with AI to accelerate, not replace, creative thinking. Think of it as a sketchpad, not the final canvas. 

The Headache 

AI isn’t without its challenges: 

Originality risk: AI pulls from existing data. Your brand could start to look or sound like everyone else’s. 

  • Lack of context: AI doesn’t “understand” your audience or culture like humans do.
  • Ethical issues: Plagiarism, bias, and ownership are still murky areas.
  • Brand dilution: Over-reliance on AI can erode authenticity and emotional connection.

Our POV 

AI can be a brilliant tool, if you stay in control. It’s great for jump-starting ideas, but your brand still needs human insight, taste, and strategy to truly resonate. 

So… AI in branding? ❌ Don’t expect it to replace originality ✅ Leverage it to support, not define, your brand 

Machines can assist. But creativity? That’s still a human superpower. 

Let’s build something that algorithms wish they could dream up. 

Tell us about your project.