University of Leicester has appointed Creative62 co-founder Mark Robinson as an Entrepreneur in Residence, strengthening the connection between ambitious students and the realities of modern brand-building.
For us at Creative62, this isn’t just a title. It’s a natural extension of what we believe great branding should do: connect ideas with impact.
Bridging Academia and Real-World Brand Experience
Over the past year, Mark has contributed to guest lectures, live briefs and marketing programme projects within the University’s School of Business. His appointment formally recognises the impact of bringing agency-side thinking directly into the classroom.
At Creative62, we’ve always believed students benefit most when academic insight is paired with live commercial experience. The challenges, constraints and creative tensions that shape real brands in real markets.
Mark’s role will allow:
- One-to-one mentoring with aspiring founders
- Feedback on early-stage business ideas
- Support for enterprise projects inside and outside the curriculum
- Greater collaboration between local businesses and the University
This reflects something we’ve long championed: stronger on- and off-campus commercial relationships.
Why This Matters to Creative62
Creative62 was built on the belief that bold thinking and commercial clarity should go hand in hand. Supporting the next generation of entrepreneurs is part of that responsibility.
Leicester has an incredibly diverse and ambitious business community. Through this role, alongside Mark’s work with organisations such as Leicestershire Business Voice and the Blaby Business Board. We’re continuing our commitment to strengthening the regional economy and nurturing future talent.
When students understand branding not just as aesthetics, but as positioning, differentiation and long-term value creation, they build stronger ventures from day one.
A Shared Vision for the Future of Education
Mark said:
“The next phase of education is about developing much stronger on- and off-campus commercial relationships, places where academic knowledge blends with real-world commercial experience and insight. The University of Leicester is leading the way with its Entrepreneur in Residence Network. It’s a privilege to be involved, and I’m excited to see what we can achieve together.”
From our perspective, this partnership represents something bigger: a shift in how universities and agencies collaborate to shape future business leaders.
We’re proud to see Creative62 thinking represented at this level and even more excited to support the ideas that will emerge from it.