Imagine this: Your brand walks into a therapist’s office. It slumps onto the couch, sighs, and says…
“I don’t know who I am anymore. People don’t recognise me. My tone’s all over the place. And honestly? I feel invisible.”
Sound familiar?
Just like people, brands have identities, histories, and baggage. And sometimes they need help navigating change, finding confidence, or reconnecting with their audience.
Signs Your Brand Might Need Therapy
- Identity crisis: You’ve outgrown your original logo or messaging, but haven’t updated anything.
- Inconsistency: You look different on social, print, and your website.
- Comparison anxiety: You’re constantly chasing competitors rather than leading your own path.
- Lost voice: Your brand doesn’t sound like you anymore or worse, no one’s listening.
The Brand Therapy Process (Yes, We Do This)
At Creative62, we help brands:
- Revisit their core values and purpose
- Audit all touch points to spot inconsistency
- Build a cohesive voice and identity
- Align internal culture with external presence
It’s not about starting over. It’s about getting your brand back in touch with what makes it special.
Thought Experiment: Ask Your Brand
- “What’s my purpose?”
- “When was the last time I felt proud of my branding?”
- “Am I attracting the right people or just anyone?”
- “What do I need to let go of?”
Therapy Doesn’t Mean You’re Broken
It means you’re self-aware. Proactive. Ready to grow.
Want to explore your brand’s psyche? Let’s talk.