Supporting Olympic hopefuls

Creative62 provided the full creative set-up for the launch of Everyone Active’s Sporting Champions initiative. The project included branding, printed materials, signage and exhibition stands for an event attended by a number of Olympic medallists including Max Whitlock and Colin Jackson.

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“Everyone Active’s Sporting Champions is all about success from initiation of support through to potential medal wins. The brand we created encompasses this in a very clear way - simple, bold and gold,” says our creative director Andy Rudkin. “From the feedback we received at the event and afterwards it is clear we did a good job and the scheme is off to a great start.”
 
Creative62 has worked with Everyone Active for a number of years and has been involved in various schemes it has launched as part of its drive to get people more active and boost the nation’s fitness levels. This latest event – held at Porchester Hall in London - was a highlight in the creative partnership particularly as it gave Creative62 the opportunity to be part of an initiative that is helping to get young and talented sporting stars on the road to Olympic glory.

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Former Olympic medallists and ambassadors of the scheme, Colin Jackson and Steve Parry, spoke at the event about their experiences of pursuing a career in sport. Double-gold-medal winner Max Whitlock and two-time Paralympian Jade Jones, who are both supported by Everyone Active’s Sporting Champions, also then gave an insight into their achievements. Other talented athletes from across the UK were also at the launch of the scheme, which will offer them much-needed support and advice.

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Official Everyone Active Sporting Champions website is here: http://www.easportingchampions.com